Consider Us a Springboard

Your business goals are huge. Which means your obstacles can seem unsurmountable. Coast Practical helps your team leap over them.

Advanced Business Training

Online Course & Event Production

Strategic Growth Consulting

C-Level Executive Coaching

About Us

The Potts family formed Coast Practical Investments in 2008 in order to invest as equity partners in small businesses through the economic recession. Having completed several investments and realizing five exits, we refocused Coast Practical on advising and supporting the leadership, financial and cultural growth of for-profit and non-profit organizations.

Since 2008, our diverse team has delivered exceptional consulting, coaching and business training across a wide range of industries and verticals, including:  software, aerospace and defense, manufacturing, insurance, electronics, B2B services, business training and public university oversight, among others.

Today, the Coast Practical team relies upon a network of thousands of Subject Matter Expert (SME) executives and entrepreneurs who assist clients in achieving long term success and sustainable growth. Our foundational philosophy is a commitment to honesty and integrity first, with a long term approach to partnership.

There are no new business problems.
There are only better, smarter and faster ways to solve them.

Recent Keynote Addresses:
Board-level Financial Acumen, Coaching the C-Suite, Rapid Business Growth.

Brett Potts, CEO

Brett is a dealmaker, growth expert and turnaround executive.   He is a highly trusted guide to business owners and top executives.   He continues to personally coach and train in organizations ranging from publicly traded corporations to local startups.

As an example, Brett regularly delivers engaging Keynote Addresses on topics such as:  Negotiations, Organizational Culture and Mergers & Acquisitions.

As a growth consultant, Brett has served as CEO, COO or CFO of multiple diverse businesses.   As CEO, he led the Coast Plating Group to a successful sale and ownership exit in 2014.   As Interim Chief Revenue Officer of Bluesnap Corporation (acquired by Payroc) from 2024-2025, his team exceeded sales projections through the Israel/Palestine conflict and a challenging CEO transition.

Brett served as an elected Trustee for the United States Naval Academy from 2014 – 2020 where he played a key role in the funding and construction of the Fluegel Alumni Center.  He remains active as a licensed investment banker at NewCap Partners, Inc.

Brett is an avid surfer and skier and loves spending time with his children in their hometown, Huntington Beach, CA.

Services

Click a section below to expand and learn more.

Advanced Business Training

In one word, our training is Practical.  And our results are extraordinary – we simply do not offer any course material we have not implemented ourselves within our clients.  

Coast Practical has longstanding partnerships with Dale Carnegie TrainingColor AccountingBenchmark TrainingIdeal Outcomes and many other organizations. 

Brett Potts is a certified Dale Carnegie ™ Senior Trainer.   All of the Leadership, Presentations and Sales training Coast Practical conducts is through a licensed Dale Carnegie Training franchise or reseller.  

Our team regularly delivers world class training seminars, workshops and keynote addresses on a variety of other topics, including Scenario-based Negotiations, Sexual Harassment and Assault Prevention and Diversity and Inclusion.

Through recent partnerships, we have expanded service offerings to Corporate Culture, Organizational Change Management, Accounting, Managerial Accounting, Finance, and U.S. Fiduciary Law.  If we do not offer the curricula you desire, we are pleased to offer referrals to quality sources within our network.

Online Course & Event Production

In this new era of Online Face-to-Face Learning, we have an unprecedented opportunity to support job growth through continual learning. Do you offer a curriculum or learning environment to adults? If you wish to create an engaging, immersive, online face-to-face experience for your students, Coast Practical can help. Online Production is a partnership with your existing instructors, using any Video Conferencing Platform (examples include: Zoom ™, WebEx ™, MS Teams ™, Adobe Connect ™ ). We provide hands on, real time technical support and ensure an engaging, world class learning environment. With thousands of Very Satisfied online adult learners in 2020 alone, our team of 30 Online Producers, familiar with every current Online Learning/Video Conferencing Platform is READY NOW to assist you.

Strategic Growth Consulting

Coast Practical’s core business is the growth of your business.   We work with business ownership and top executive leaders to develop major objectives, such as the launch of a new division, a pivot into a new market or key metrics for acquiring other businesses.   In one recent example, Brett and other Coast Practical executives took over the reins of a struggling metal finishing operation in Southern California.   The team made two acquisitions in quick succession, one for $21 million and another for $5 million, enabling the sale of the group for nearly $90 million.   In another recent example, two Coast Practical executives worked directly with the family ownership of a multi-billion Japanese conglomerate to ideate and launch a new division.   In just 26 months, the business grew from an idea on a napkin to $14 million of annual revenue.

C-Level Executive Coaching

In 2015, Coast Practical team members completed our first C-Level Executive Coaching programs.  Brett was reluctant to enter this business because he had mixed experiences with executive coaching during his tenure as an executive.   His reluctance was a mistake.   Our engagements, from the homebuilder CEO with $14 million in revenue to the Fortune 500 CFO, have met with exceptional success.

Our coaching foundations lies in human psychology, Marine Corps Officer training, the United States Naval Academy’s Center for Ethics and Leadership and the timeless philosophies of Dale Carnegie, Stephen Covey, Marshall Goldsmith and Tony Hsieh.

The simplest way to explain our approach is that we help clients step out of their own way. First, we engage in deep 1-on-1 interpersonal discovery, in order to understand the goals and motivations, whether hidden or in plain sight, of the client.Then, we recite these goals and motivations, as we understand them, back to the client.If revision is necessary, we revise together. Finally, we set clear goals and milestones and leverage best practice systems to accomplish the goals and surpass the milestones.

Client Successes

Resources

Contact Us

OUR MAIN OFFICE

18682 Beach Blvd., Suite 235
Huntington Beach, CA 92648

PHONE NUMBER

EMAIL

To submit proposals, business plans,
or other materials to:
director@coastpractical.com

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    Hours: Mon-Fri 9am- 5pm

    VETS FIRST

    A Veteran Owned Small Business (VOSB)