Consider Us a Springboard

Your business goals are huge. Which means your obstacles can seem unsurmountable. Coast Practical helps your team leap over them.

Advanced Business Training

Online Course & Event Production

Strategic Growth Consulting

C-Level Executive Coaching

About Us

Several friends and colleagues formed Coast Practical Investments in 2008 in order to invest as equity partners in small businesses through the economic recession. Having completed several of these investments and realizing five exits, we discovered that the true strength of Coast Practical lies in advising and driving the leadership, financial and cultural growth of for-profit and non-profit organizations.

Since 2008, our teams have delivered exceptional business results in software, aerospace metal finishing, consumer insurance, manufactured electronics, business training and public university oversight, among others.

Brett has personally coached more than a dozen C-Level executives, from the startup level to multi-billion dollar enterprises in improving Business Results. Specifically, he is an expert in Sales, Leadership, Negotiations, Diversity and Presentation skills.

Today, the Coast Practical team includes a network of thousands of Subject Matter Expert (SME) executives and entrepreneurs who assist clients in achieving long term success and sustainable growth. Our foundational philosophy is a commitment to honesty and integrity first, with a long term approach to partnership.

There are no new business problems.
There are only better, smarter and faster ways to solve them.

Recent Keynote Addresses:
Winning Negotiations, Leadership and Culture, Dynamic Business Growth.

Brett Potts, Managing Director and CEO

Dealmaker, Growth Expert, Turnaround Executive

Above all, Brett is an expert and highly trusted guide to business owners and top executives.     In addition to leading many successful consulting engagements and financial transactions, he has personally coached more than a dozen C-Level executives, from the startup level to multi-billion dollar enterprises, in Sales, Leadership and Presentation skills.   He continues to deliver high impact Keynote Addresses on favorite topics such as:  Negotiations, Culture and Mergers & Acquisitions.

Brett’s career began as a U.S. Navy Officer charged with leading men in the inspection, search and seizure of contraband weapons and oil on merchant ships in the Arabian Gulf.   He later guided a U.S. Navy Destroyer as Navigator on a western Pacific deployment.    While still in the Navy, he launched his first business, a surfboard manufacturer called FDS, which he later sold to help pay for two advanced degrees in business.  Following his MBA, he led a successful consulting project with Intel Corporation, then was recruited and hired to effect turnarounds of several failing divisions at Cintas Corporation, including their largest U.S. branch.

Since forming Coast Practical, Brett has served as CEO, COO or CFO of multiple diverse businesses and led the Coast Plating Group to a successful sale and ownership exit in 2014.   He continues to periodically accept executive roles, and is active as a licensed investment banker at the Los Angeles Broker/Dealer, NewCap Partners.

Brett is an avid surfer and skier and loves spending time with his wife and children in their adopted hometown, Huntington Beach, CA.

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OUR MAIN OFFICE

1805 E. Dyer Road, Suite 109
Santa Ana, CA 92705

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or other materials to:
director@coastpractical.com

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    A Veteran Owned Small Business (VOSB)